Tips for Building Connections
If you’ve had a professional conference or networking mixer canceled recently, it’s either been converted into a digital event or postponed indefinitely. As shelter-in-place advisories continue, you’ll need to lean into your writing skills to create your own online networking opportunities. Whether you’re preparing a cold introductory email to an esteemed industry expert or direct-messaging a secondary LinkedIn contact for a job referral at their company, there are a few tips to remember. Personalize the subject line When you don’t have an existing relationship with the recipient, an attention-grabbing subject line can avoid having your message deleted outright. This means avoiding vague or spammy subject lines, like “Hi”, “Question for you”, or “I would love to connect”. A strong subject line is short but personal. This is a good place to insert something timely and relevant to the recipient. Example: “I finished your latest book in one sitting” This subject line is relevant to ...