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  A marketing strategy is important for all businesses because it clearly outlines how they will find new customers and promote their products and services to ultimately get more sales. You can use the marketing strategy as a stand-alone tool, as part of a marketing plan, or as part of a business plan—all with slightly different components. Let’s focus on creating a marketing strategy for your business plan. The marketing strategy section of your business plan builds upon the market analysis section. The marketing strategy outlines where your business fits into the market and how you will price, promote, and sell your product or service. It can also act as a source of important information for potential investors who are analyzing your business. The 4 Ps You can break down the key information in the marketing strategy section using the 4 Ps of marketing concept. Product Product refers to either a physical product or a service you plan on offering. Some of the product areas that should

  April is a month of transition. It arrives when winter has just ended and spring is beginning, symbolizing a period of rebirth. With this roundup of quotes about April, learn how writers from William Shakespeare to Mark Twain viewed this key month of the year. The Nature of April Many poets and writers have focused on the natural beauty present in April—birds singing, rainbows, and the first flowers of spring. “A gush of bird-song, a patter of dew, A cloud, and a rainbow’s warning, Suddenly sunshine and perfect blue—An April day in the morning.” – Harriet Prescott Spofford, “April” “Again the blackbirds sings; the streams / Wake, laughing, from their winter dreams, / And tremble in the April showers / The tassels of the maple flowers.” – John Greenleaf Whittier, “The Singer” “April comes like an idiot, babbling and stewing flowers.” – Edna St. Vincent Millay “Now the noisy winds are still; / April’s coming up the hill! / All the spring is in her train, / Led by shining ranks of rain;

  After you have finished your interview for an internship, the first thing you should do is to write a thank-you note to the people who interviewed you. Not only is this a reflection of having good manners, it is also a strategic way of keeping you “top of mind” as they complete their decision-making process.1 It allows you to remind them of the training and/or experience that make you a strong candidate for the position. During the interview itself, take notes about the conversation, making sure to jot down the names of your interviewers. You should also note their description of what the new intern’s responsibilities will be, as well as particular points or concerns they emphasized (things like your availability to work, your time management skills, or your qualifications for the internship). Tips for Writing an Internship Thank-You Note Keep the interviewer in mind when writing your letter to show you truly valued their time and absorbed the knowledge they shared. Take the time t

  Introverts and extroverts see the world very differently, but they’re both loveable in their own unique ways. However, the world of introversion and extroversion is much more complex than it would first seem. Real introverts and extroverts are far rarer than we think; extroversion is actually a spectrum, not binary; and the vast majority of us are actually ambiverts, falling somewhere in the middle. Dr. Spark, who has researched the link between introversion and leadership, explained to us that introverts think about social interaction differently from extroverts and this may impact their career paths and positions. “For many decades, we have known that extroverts tend to perform better in leadership roles and are selected into leadership roles more often, however, more recent scientific work has been exploring how and why this happens,” Dr. Spark said. Dr. Spark continued: “Introverts are known to underpredict how good they will feel in future social interactions if they forecast th

  In today’s competitive job market, a relevant internship can set you apart from other job applicants. This is especially true if you are a student or recent graduate with little work experience, or if you are changing careers. Don’t hide your internship experiences at the bottom of your resume. Instead, highlight your internship experiences, and detail how they have prepared you for the job you want. When to Include Internships on Your Resume You should include an internship on your resume when the internship is relevant to the job you are applying for. This is especially the case when you are a student or recent graduate with limited work experience. Internships provide you with critical experience in an industry, so be sure to include them to show your skills and abilities. You should also include internships when you are making a career change. While you might have many years of work experience, these jobs might not relate to your new career. Highlight any internships that have pr

  “A Wrinkle in Time” is a favorite fantasy classic, by Madeleine L’Engle. The novel was first published in 1962 after L’Engle’s manuscript was rejected by more than two dozen publishers. She theorized that the book was too different for publishers to grasp, especially since it was a science fiction story with a female protagonist, almost unheard of at the time. It also includes a good deal of quantum physics, and it wasn’t entirely clear at the time whether the book was written for children or adults. The story focuses on Meg Murry and her brother Charles Wallace, their friend Calvin, and the whereabouts of the Murrys’ father, a brilliant scientist. The three are transported through space by three supernatural creatures, Mrs. Who, Mrs. Whatsit and Mrs. Which, via a tesseract, explained to Meg as a “wrinkle” in time. They’re drawn into a battle against the evil creatures IT and the Black Thing. The book is the first in a series about the Murry and O’Keefe families. Other books in the s

  After applying for a job, you may find that the position no longer seems like a good match. It’s not worth your time, or the employer’s, to interview for a job you don’t really want. One possible exception would be the chance that a role that’s a better fit may become available from the employer. If you are contacted about arranging an interview for a job that you are no longer interested in, it’s important to decline the job interview politely. The simplest way to turn down a job interview is via email. Reasons to Decline a Job Interview There are many reasons you may have decided, after submitting your application and resume, that you no longer want this particular job. Take, for example, the following: You may have done more research about the position or the company and discovered that your goals aren’t compatible with the company’s mission or culture. You may have been anticipating a relocation and then had a change in plans. The position you applied for might have been less tha